Deliverability and System
Your Guide to Email Deliverability, Marketing Crows
Hey there! Let’s talk about something super important but often a bit tricky in the world of email marketing: deliverability. At Marketing Crows, we’ve seen it all, and we’re here to share some of that wisdom with you. It’s all about making sure your emails not only reach the inbox but also do the job they’re meant to do—engage your audience.
What’s Email Deliverability Anyway?
So, deliverability is essentially the email world’s version of making sure your mail doesn’t get lost on the way to its destination. It’s the difference between your email ending up in the inbox or getting sidetracked into spam. A lot depends on factors like how ISPs (Internet Service Providers) and ESPs (Email Service Providers) view your emails. Are you seen as a friend or a foe? That’s what it boils down to.
The Follow-Up: Persistence Pays Off, Annoyance Doesn’t
Think of your email domain as your online address. Just like a well-kept and easily recognizable house gets more visitors, a healthy domain with a good reputation gets more emails into the inbox. Setting up SPF, DKIM, and DMARC records is part of this. It’s like vouching for your identity, showing you’re the real deal and not someone to be wary of.
Staying on the Good Side of ISPs and ESPs
ISPs and ESPs change their rules pretty often, aiming to protect their users from spam. Keeping up with these changes is key. We’re always tuned into their latest updates, making sure your emails align with their guidelines. It’s a bit like knowing the dress code for a party—you want to fit in smoothly without any hiccups.
How Do We Boost Deliverability?
Content That Clicks
Your email content needs to resonate with your audience. From catchy subject lines to content that adds real value, it’s all about making sure your subscribers find your emails too good to ignore or, worse, mark as spam.
Keeping Your List Clean
A clean email list is crucial. It means regularly saying goodbye to inactive subscribers and making sure you’re sending emails to people who genuinely want to hear from you. It’s a bit like keeping your contacts list updated—no point holding onto numbers that are no longer in use, right?
Understanding the Metrics
We keep an eye on how your emails are performing. Are people opening them? Clicking through? Or are they bouncing back? This info helps us tweak and improve your strategy, ensuring better performance with each campaign.
Why Marketing Crows?
Here’s the thing. We’ve got the technical side covered, sure. But we also focus on the creative aspect, ensuring your emails stand out for all the right reasons. We believe in a balanced approach, where your emails are not only technically sound but also genuinely engaging.
- Tailored Strategies: No one-size-fits-all here. We look at what you need and craft strategies that meet those needs head-on.
- Up-to-Date Expertise: The email landscape is always changing, and we pride ourselves on staying ahead of the curve.
- Transparent Insights: We share what we know and what we find about your email performance, keeping you in the loop every step of the way.
Let’s Chat!
Interested in making sure your emails hit the mark every time? Let’s talk. At Marketing Crows, we’re all about opening up conversations, not just inboxes. Reach out, and let’s make your email campaigns something your subscribers look forward to.
