A CONSTRUCTION
INDUSTRY
SUCCESS STORY
Sun Block Patio Covers began as a small family business, but it’s heritage has continued to grow consistently since its founding in 1898. It is known for its high-quality, customized aluminum sunblock patio covers. Utilizing advanced technologies, Sun Block Patio Covers transforms backyards into five-star retreats.
The company operates successfully while acting in a socially responsible manner. They are equally invested in modernizing spaces with sun protection. Sun Block Patio Covers prioritizes its employees and the company’s stable growth, taking one step at a time in the right direction.
Great job doing amazing email work on our first campaign
PROBLEMS
As a small organization, Sun Block Patio Covers was challenged with the feast or famine sales cycle. They needed to drive growth, but the owners were doing all the selling and then doing the implementing of the solutions.
Challenge#1
The client needed clear and effective communication about their value and technical support to build a strong lead in the sales pipeline.
Challenge # 2
The senior team wasn’t experienced in sales and didn’t know how to get more business from current customers, missing chances to grow.
Challenge# 3
They were struggling with the first steps of email outreach, failing to get the audience’s attention or get the results they wanted.
SOLUTIONS
Marketing Crows build an effective strategy for Sun Block Patio Covers, positioning a dedicated Sales team to convert interest into sales. By implementing our proven method, we ensured the achievement of desired results.
1- Value Proposition
We generated brand awareness and increased exposure in the client’s target markets by creating specific messages for different industries and aligning communication with buyers’ needs.
We identified the Ideal Buyer profile, their industries, motivators, and business profiles.
2- Ran Email Campaigns in multiple industries
We took a B2B approach to identify the relevant target -personas across various lines of business that are potentially connected to patio covers businesses like Landscapers, farm owners, swimming pools, etc.
3- Establish their Sales Actions
We delivered a set number of sales engagements in important sectors from a cold start.
BENEFITS
Marketing Crows identified gaps in the networking strategy and replaced them with an Omni channel Direct approach. This resulted in more than 45+ qualified leads generated, leading to increased sales and potential customer acquisition.
