Our client, Promotion Label is a premier talent management agency specializing in supporting emerging artists on Spotify. Promotion Label provides strategies for artist development, digital marketing, streaming optimization, and branding, helping artists build their brand, expand their reach, and monetize their talent effectively.
This is Avery from Producer Party. Marketing crows provided assistance to a promotional label over a duration of six months, focusing on the management of our cold email system. Marketing crows support encompassed various tasks including the setup of sending domains, campaign management utilizing instant AI technologies, proficient management of cold email outreach, and the creation of compelling sales copy.
PROBLEMS
As a small organization, Promotion Label was challenged with the feast or famine sales cycle. They needed to drive growth, but the owners were doing all the selling and then doing the implementing of the solutions.
Challenge#1
We encountered challenges including an undefined ideal customer profile, difficulty in creating a precise buyer persona, ineffective targeting of the potential fan base, emails landing in spam folders, and non-optimized email content.
Challenge#2
These hurdles resulted in a scattered approach, diverting attention across various demographics rather than focusing on a specific target audience.
SOLUTIONS
We helped Promotion Label execute hyper-personalized marketing campaigns for each artist on Spotify.
1- Talent Outreach
We extracted relevant data through Instagram by creating a custom scrapper that extracted all the information we needed to reach out to emerging talents and artists.
2- Structured Email Strategy
We created a well-structured cold email framework that ensured a 90% email deliverability rate. By focusing on email hygiene, personalized messaging, and strategic timing, we maximized the chances of our emails reaching the inboxes of potential clients.
3- Setup a perfect cold email structure
We established SPF, DKIM, and DMARC authentication methods, monitored results, and stayed updated on email security policies for optimal email deliverability.
BENEFITS
Effective campaigning led to an average increase of 25% in monthly listeners and 30% uplift in follower growth.
The average ROI for our campaigns was around 300%, implying a three-fold return on each dollar invested.
Close to 1 million Streams on Spotify.
