A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 65% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by streamlining their workflows.
With 600+ email marketing tools on the market, Choosing the right email marketing software can be daunting with so many options. To make it easier, we:
With 600+ email marketing tools on the market, Choosing the right email marketing software can be daunting with so many options. To make it easier, we:
- Tested 10+ email marketing platforms
- Analyzed data from our review sites
When selecting email deliverability software, there are several key qualities to look for to ensure reliable and effective email delivery. These include:
Determine Your Budget and Business Needs:
When evaluating email marketing software, consider your budget and business needs. Automation's benefit lies in increased efficiency, allowing you to focus on high-return tasks. Weigh price against capability and consider a scaled-down system if you're an SMB or B2C organization with basic email needs. However, if you have advanced requirements, investing in enterprise software may be more cost-efficient in the long run. Choose a reasonably priced provider that can grow with your needs and prioritize reducing bloated operations to scale effectively. By striking this balance, you'll maximize efficiency and set your business up for success.
Assess Features:
When you're on the hunt for reliable email marketing software, it's crucial to evaluate the features that directly impact deliverability.
Look for tools that offer robust authentication protocols like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to help verify your emails as legitimate. Additionally, consider software that provides easy-to-navigate design templates, A/B testing capabilities, and detailed analytics to refine your campaigns for better performance. You need to ensure that the software you choose supports high deliverability rates. This include feature for easy unsubscribe options in every email.
Look for tools that offer robust authentication protocols like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to help verify your emails as legitimate. Additionally, consider software that provides easy-to-navigate design templates, A/B testing capabilities, and detailed analytics to refine your campaigns for better performance. You need to ensure that the software you choose supports high deliverability rates. This include feature for easy unsubscribe options in every email.
Check compliance:
Adherence to email regulations such as CAN-SPAM Act in the United States or GDPR in Europe is non-negotiable for any email marketing software. You need to ensure that the software you choose supports compliance with these laws to maintain high deliverability rates. This includes features for managing consent and maintaining proper sender information in every email.
Remember, compliance is crucial for maintaining high deliverability rates and avoiding legal issues.
Remember, compliance is crucial for maintaining high deliverability rates and avoiding legal issues.
User reviews:
Want to know if an email marketing software is good? See what other users say!
- Did their emails get delivered successfully?
- Was the customer support helpful?
- Did they have any problems?
Nothing speaks louder than the experience of current and past users. Dive into user reviews and testimonials to gauge the reliability of email marketing software. Look for comments on deliverability success, customer support quality, and any issues users have faced. This real-world feedback can be a goldmine of information as you make your decision.
Test deliverability:
Before fully committing to a particular email marketing software, it's wise to test its deliverability rates. Many platforms offer trial periods or sandbox environments where you can send test emails and track their success. Pay attention to how many emails land in the inbox versus the spam folder and use this data to inform your choice.
Integration Ease:
For seamless operations, your email marketing software should easily integrate with your existing tools and workflows. This includes CRM (Customer Relationship Management) systems, analytics tools, and content management platforms. Smooth integration not only saves time but also allows for more personalized and effective email campaigns, which can positively affect deliverability rates.
It's a win-win!
Support Services: Your Safety Net
Don't get stuck in email limbo! Choose an email marketing software provider that's got your back with top-notch support services.
Consider the level of support offered by the email marketing software provider. Reliable customer service can be critical in addressing deliverability issues swiftly. Look for providers that offer comprehensive support through multiple channels like email, chat, or phone, and prioritize those with a reputation for responsive and helpful support teams.
Consider the level of support offered by the email marketing software provider. Reliable customer service can be critical in addressing deliverability issues swiftly. Look for providers that offer comprehensive support through multiple channels like email, chat, or phone, and prioritize those with a reputation for responsive and helpful support teams.
Ranking of Top 10 Software
We created a ranking of the top email marketing software to help you make an informed decision!!!
1
Instantly.ai
Instantly.ai scales your outreach campaigns with unlimited email sending accounts & warmup, b2b lead database and generative Al.
Pros:
Ease of Use: User-friendly interface, accessible to all users.
Automation : Streamlines email campaigns, reducing manual intervention.
Integration : Instantly.ai offers integration with popular CRMs like Salesforce and HubSpot.
Analytics : Provides detailed analytics for data-driven decisions.
Deliverability : Optimizes email deliverability, reducing spam risks.
Cons:
Cost : Can be expensive for small businesses or individuals.
Complex Features : Advanced features may be overwhelming to configure.
Learning Curve : Mastering features requires a steep learning curve.
Ease of Use: User-friendly interface, accessible to all users.
Automation : Streamlines email campaigns, reducing manual intervention.
Integration : Instantly.ai offers integration with popular CRMs like Salesforce and HubSpot.
Analytics : Provides detailed analytics for data-driven decisions.
Deliverability : Optimizes email deliverability, reducing spam risks.
Cons:
Cost : Can be expensive for small businesses or individuals.
Complex Features : Advanced features may be overwhelming to configure.
Learning Curve : Mastering features requires a steep learning curve.
2
Smart lead
Smartlead has an amazing, unified email inbox. They nailed it with the V.3 of their email inbox.
Scale your outreach confidently with unlimited mailboxes, unlimited warmups, a limitless multi-channel infrastructure, and a unbox to handle your entire revenue cycle in one place.
Scale your outreach confidently with unlimited mailboxes, unlimited warmups, a limitless multi-channel infrastructure, and a unbox to handle your entire revenue cycle in one place.
Pros:
Deliverability features : Employs sophisticated email warming techniques to enhance deliverability.
Unlimited sender accounts : Allows for high-volume email sending without sacrificing deliverability.
Dedicated IP servers : Ensures optimal deliverability for email campaigns.
Custom CRM, API, webhooks, and integrations : Adaptable for businesses of all sizes.
Slack and LinkedIn outreach : Allows for outreach on growing platforms.
Cons:
Emails landing in spam : Some users have reported that emails end up in the spam folder despite deliverability features.
Unintuitive UI : The platform’s UI needs improvement, especially for beginners.
Deliverability features : Employs sophisticated email warming techniques to enhance deliverability.
Unlimited sender accounts : Allows for high-volume email sending without sacrificing deliverability.
Dedicated IP servers : Ensures optimal deliverability for email campaigns.
Custom CRM, API, webhooks, and integrations : Adaptable for businesses of all sizes.
Slack and LinkedIn outreach : Allows for outreach on growing platforms.
Cons:
Emails landing in spam : Some users have reported that emails end up in the spam folder despite deliverability features.
Unintuitive UI : The platform’s UI needs improvement, especially for beginners.
3
Outplay
Outplay is a sales engagement platform that helps businesses automate and optimize their sales outreach processes.
Pros:
AI-powered sales engagement software : Automates outreach and follow-ups across various channels.
Personalized sales approach : Provides deep insights to optimize sequences and create personalized emails.
Streamlined sales process : Combines automated outreach and lead scraping in one tool.
Published pricing : Offers transparent and affordable pricing.
Integrations and support : Integrates with various CRMs and offers free support.
Cons:
Limited email composition : AI Mail Writer has limitations in email composition.
Dependence on lead quality : Requires high-quality lead lists for effective outreach.
Technical issues : May experience technical difficulties with email generation.
AI-powered sales engagement software : Automates outreach and follow-ups across various channels.
Personalized sales approach : Provides deep insights to optimize sequences and create personalized emails.
Streamlined sales process : Combines automated outreach and lead scraping in one tool.
Published pricing : Offers transparent and affordable pricing.
Integrations and support : Integrates with various CRMs and offers free support.
Cons:
Limited email composition : AI Mail Writer has limitations in email composition.
Dependence on lead quality : Requires high-quality lead lists for effective outreach.
Technical issues : May experience technical difficulties with email generation.
4
Woodpecker
Woodpecker is a tool for cold email, sales, and agency outreach. It Automates and optimizes cold email campaigns.
Pros:
Automates follow-up emails in the same thread.
Allows for personalization of emails.
Integrates with email providers and allows for aliases
Provides detailed campaign statistics
Cons:
Has limitations on email composition
Requires high-quality lead lists
Has a steep learning curve
May experience technical issues with email generation
Automates follow-up emails in the same thread.
Allows for personalization of emails.
Integrates with email providers and allows for aliases
Provides detailed campaign statistics
Cons:
Has limitations on email composition
Requires high-quality lead lists
Has a steep learning curve
May experience technical issues with email generation
5
SendGrid
SendGrid is a cloud-based email service that helps businesses manage their email deliverability and marketing campaigns.
Pros:
High deliverability rates, with an average inboxing rate of 96%
Dedicated IPs and custom domains to own your reputation
SendGrid offers API integrations, real-time analytics, and email validation
Advanced email analytics and insights
Strong email deliverability guide and resources
SendGrid offers free trial and provides scalable pricing options for businesses of all sizes
Cons:
Limited email history for free plan
Additional features and support can be expensive
Some users experience deliverability issues
Limited customization options for templates
Can be complex to set up and integrate
High deliverability rates, with an average inboxing rate of 96%
Dedicated IPs and custom domains to own your reputation
SendGrid offers API integrations, real-time analytics, and email validation
Advanced email analytics and insights
Strong email deliverability guide and resources
SendGrid offers free trial and provides scalable pricing options for businesses of all sizes
Cons:
Limited email history for free plan
Additional features and support can be expensive
Some users experience deliverability issues
Limited customization options for templates
Can be complex to set up and integrate
6
Apollo
Apollo is a sales engagement platform that enables users to manage their email deliverability and marketing campaigns.
Pros:
Tracks sending limits for each connected mailbox
Provides guidelines for email deliverability best practices
Allows for integration with SendGrid or Mailgun
Provides resources for mastering email deliverability
Offers sequence diagnostics for improving email deliverability
Cons:
Emails may be marked as spam if tracking domains do not match sender domains
ESP limitations may prevent users from increasing their sending limits
Users may experience deliverability issues if they do not authenticate their domain
Users may experience bounces or spam-blocked emails if they do not follow best practices
Tracks sending limits for each connected mailbox
Provides guidelines for email deliverability best practices
Allows for integration with SendGrid or Mailgun
Provides resources for mastering email deliverability
Offers sequence diagnostics for improving email deliverability
Cons:
Emails may be marked as spam if tracking domains do not match sender domains
ESP limitations may prevent users from increasing their sending limits
Users may experience deliverability issues if they do not authenticate their domain
Users may experience bounces or spam-blocked emails if they do not follow best practices
7
Lemlist
Lemlist is a cold email software that helps businesses improve their email deliverability and avoid spam filters.
Pros:
Offers email deliverability test and checklist
Provides guide on how to do an audit of email sending reputation.
Helps to maintain a good reputation, high open and reply rates and low bounce rate.
Avoids Google Account Ban.
Cons:
Can be expensive for large teams.
Some users experience deliverability issues.
Limited customization options for templates.
Can be complex to set up and integrate.
Offers email deliverability test and checklist
Provides guide on how to do an audit of email sending reputation.
Helps to maintain a good reputation, high open and reply rates and low bounce rate.
Avoids Google Account Ban.
Cons:
Can be expensive for large teams.
Some users experience deliverability issues.
Limited customization options for templates.
Can be complex to set up and integrate.
8
Reply.io
Reply.io is a sales engagement platform that offers email deliverability services.
Pros:
Built-in centralized master inbox for all lead replies
Anti-spam and deliverability suite to ensure emails reach recipients' inboxes
Proven information from specialists on email deliverability
Ultimate email deliverability toolset to prevent emails from going to spam
Step-by-step checklist for preparing for outreach
Cons:
Poor email deliverability can damage sender reputation.
Weak sender reputation, as in the case of a newly created email account or lack of engagement with the previous campaigns.
Built-in centralized master inbox for all lead replies
Anti-spam and deliverability suite to ensure emails reach recipients' inboxes
Proven information from specialists on email deliverability
Ultimate email deliverability toolset to prevent emails from going to spam
Step-by-step checklist for preparing for outreach
Cons:
Poor email deliverability can damage sender reputation.
Weak sender reputation, as in the case of a newly created email account or lack of engagement with the previous campaigns.
9
Outreach.io
Outreach.io is a sales engagement platform that offers email deliverability services, enabling users to manage their email campaigns and improve deliverability.
Pros:
Provides best practices for email deliverability.
Offers email authentication guidance (SPF, DKIM, DMARC)
Flags emails that are likely to be marked as spam
Provides email bounce categorization
Offers a 24-hour block on emails if daily bounce limits are hit
Cons:
Emails may be marked as spam if not using Outreach.io deliverability suite
Weak sender reputation, as in the case of a newly created email account or a lack of engagement with previous campaigns
Provides best practices for email deliverability.
Offers email authentication guidance (SPF, DKIM, DMARC)
Flags emails that are likely to be marked as spam
Provides email bounce categorization
Offers a 24-hour block on emails if daily bounce limits are hit
Cons:
Emails may be marked as spam if not using Outreach.io deliverability suite
Weak sender reputation, as in the case of a newly created email account or a lack of engagement with previous campaigns
10
Reachinbox.ai
Reachinbox.ai is an email deliverability platform that helps businesses improve their email delivery rates and overall email performance.
Pros:
Advanced analytics and tracking
AI-powered email optimization
Real-time monitoring and alerts
Personalized recommendations for improvement
Improved email delivery rates
Cons:
Additional cost
Requires setup and integration
May require changes to existing email infrastructure
Limited control over external factors (e.g. recipient's email provider)
May not guarantee 100% deliverability
Advanced analytics and tracking
AI-powered email optimization
Real-time monitoring and alerts
Personalized recommendations for improvement
Improved email delivery rates
Cons:
Additional cost
Requires setup and integration
May require changes to existing email infrastructure
Limited control over external factors (e.g. recipient's email provider)
May not guarantee 100% deliverability
2 Top Performing Email Deliverability:
Strength And Weakness
Here is a comparison of the two top-performing email deliverability software:
Key feature to look for?
What are the key features and strategies these software offers to ensure high email deliverability, including deliverability rates, reputation management, compliance, integration ease, analytics, and customer support?
Conclusion:
By considering these factors, you can choose an email deliverability solution that enhances your communication effectiveness and supports your business goals. This leads to improved email open and response rates, increased customer engagement and conversion, and reduced email bounces and spam filter hits. Additionally, it protects your online reputation and brand, provides valuable insights into email performance and recipient behavior, and helps you stay compliant with email regulations and best practices. By selecting the right email deliverability solution, you can build trust with your audience, strengthen your brand reputation, drive business growth and revenue, and stay ahead of the competition. Ultimately, prioritizing email deliverability maximizes the impact of your email campaigns and builds stronger relationships with your audience, giving you peace of mind knowing your emails are delivered effectively.
